August 30, 2018 / GuidesFor Team
Learning from your mistakes is an age-old wisdom that everyone heard at one time or another. The article is a summary of a speaking event by a high-level executive who lost the digital transformation race. It is ironic that there are examples of purely digital companies losing during the digital era. A quick search will reveal examples such as Yahoo, AltaVista, and MySpace will come to mind. Technology providers such as Motorola, Kodak, and Nokia are also good examples of non-digital technology providers that also lost in their own game. So what happened? What did Apple, Facebook, and Google do right where others have failed?. Gus Balbontin is a Lonely Planet executive giving his perspective why their company lost to Tripadvisor, even if they started six years before its competitor.
– Miyagi Kazuki
Posted In: Research