An Out of Box Perspective on Succeeding in The Digital Age.

August 30, 2018 / GuidesFor Team

Learning from your mistakes is an age-old wisdom that everyone heard at one time or another. The article is a summary of a speaking event by a high-level executive who lost the digital transformation race. It is ironic that there are examples of purely digital companies losing during the digital era. A quick search will reveal examples such as Yahoo, AltaVista, and MySpace will come to mind. Technology providers such as Motorola, Kodak, and Nokia are also good examples of non-digital technology providers that also lost in their own game.  So what happened? What did Apple, Facebook, and Google do right where others have failed?. Gus Balbontin is a Lonely Planet executive giving his perspective why their company lost to Tripadvisor, even if they started six years before its competitor.
– Miyagi Kazuki

Read the source article at CMO Australia

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