August 30, 2018 / GuidesFor Team
A few decades ago, companies started to use digital technology as a leverage to improve and automate specific business processes. Digital transformation at the time was defined by how much electronic technology is and can be used to do such improvement and automation. Today, the same technology allows consumers to transact digitally using an internet connection and mobile devices. Digitization is no longer limited to back-end business processes. It is now the face of the company. Consumers can buy, feedback, review, and interact with the vendor and other consumers digitally. That changes things. The front end segment of the business is now digitized. Corporate strategy should focus on this new reality. This article elaborates further on the changing face of digitization.
– Miyagi Kazuki
Posted In: Research