Digitization Helps Companies Understand Their Customers Better

August 30, 2018 / GuidesFor Team

There was a time when companies spent a large part of their budget in focus groups, surveys, analytical studies, and the like to understand the needs and wants of their target market.
There is a wide communication gap between corporate decision makers and consumers. Digital Transformation and the technologies associated with it is bridging that gap. A Deloitte & Touche study claims that companies that are focused on their customers are 60 percent more profitable. That figure should not come as a surprise to management. Digital transformation is an opportunity to increase customer-centricity of the organization by bridging the gap between consumers and corporate leadership.

-Miyagi Kazuki

Read the source article at wns.com

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