Wharton Business School Declares Digital Transformation A Big Deal.

August 30, 2018 / GuidesFor Team

Digital Transformation is not just about change. It is about challenging facts. That is the advice of Eric Clemons, a Wharton Professor, in this podcast transcript. Digital transformation is a daunting task. It is exponentially harder for large organizations with deep traditional roots. The challenge is not simply technical, it is about culture and challenging the core principles that made those companies succeed. So why do it? In this article of Brand Quarterly, they put it more bluntly. Evolve or Die. Corporate leadership is not blind to the fact that one big name after another is failing due to its inability to embrace the digital culture.
The Podcast talks about Clemons’ experience in consulting for decision-makers who want to do it, but don’t know how.
– Miyagi Kazuki

Read the source article at Knowledge@Wharton

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